Driven by discovering insights that lead to meaningful improvements in people’s lives

What I specialize in

Research & experiment design

Whether it's discovering pains or testing product market fit, I test hypotheses and examine evidence rather than argue about assumptions.

Product & service design

Rapid ideation, prototyping, and testing that involves the team in the process of reaching a solution that delights our customers.

Collaboration & facilitation

I'm passionate about bringing the team on the journey from empathy to solution, rather than work in a silo. It's my mission to improve the user centered design skills.

What I've worked on

Tyro Payments

I worked as a Product Designer and Customer Researcher for Tyro Smart Growth Funding, the first business lending product that allows customers to accept loans on a mobile platform, winner of Fintech Australia's award for Innovation in Lending.

I specialized in Customer Research, working on discovery research, experiment design, and strategy for the loans product.

Read about my customer discovery processRead about the pilot research plan

Sookasa Inc

As the only full time designer for Sookasa, I worked on a wide range of projects including signup optimization, full UI redesign, and a new threat scanning product.

Read the case study

Additional projects

More work available on request

Centro Business Advising

I worked with Centro Community Partners to design a business advising app based on their business advising. I worked on user research, scope definition and interaction design.

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Scholastic BookQuest

I conducted user research and competitive research to design a reading engagement app for children.

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Betabrand E-commerce Redesign

I designed information architecture for product display and created purchasing flows.

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More work available on request

What people say about me

James Taylor
Product Design Lead at Tyro
She showed great leadership skills, managing the research for many concurrent streams of research around our customers while truly caring about delivering meaningful, helpful solutions.
Dan Manian
VP of Product at Sookasa
The breadth of her skills and ability to work both independently and collaboratively make her a huge asset on any team.
Will Jensen
CEO / Cofounder at
After Sarah joined the team, she hit the ground running. Sarah was an amazing asset for us, helping us with not just prototypes and development - but with higher-level thinking about our strategy and overall usability.