Betabrand E-commerce Redesign

Betabrand is a clothing company based in San Francisco that carries unique and quirky products, including crowdsourced products. They have a small cult following but would like to expand their reach. Users found the products on their website difficult to navigate and the crowdfunding process difficult to understand and complete.

My Role

For this project I worked on information architecture, product display and filtering, product page layout and checkout flows.

View Prototype This will open Invision in a new tab
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Home Page - home page is decluttered, featuring only a few unique products rather than overwhelming the user

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Product Category Page - added faceted navigation.

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Product Page- created tabs to hold additional information to decrease info hidden below the fold

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Product Page - created tabs to hold additional information to decrease info hidden below the fold

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One Page Checkout - this would provide better visibility to the user to reduce errors

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Order Review - allows user to double check all information before placing order

Process

I began by assesing the usability of the site, and conducting card sorting of product categories. I also did a lot of competitive analysis of ecommerce sites.